65% of downloads come directly from searches on the App Store. This means that your app needs to be found easily to unleash its full potential.
App Store Optimization (ASO) – a process that involves dozens of factors such as improving your App Store presence or proper review management – improves the ranking and visibility of mobile apps, making it a critical success factor for app-based business models.
Swiftware can help you drive free, high-quality traffic through ASO, leveraging 7+ years of experience in optimizing mobile apps.
While ASO is crucial to increase the visibility of your app on the App Store, it’s often not sufficient on its own. Search Ads help you be found where your customers search and make sure that your competitors aren’t snitching customers from you.
Search Ads also come at industry-leading costs-per-install, help you boost your organic search ranking, and can give you valuable insights to improve your ASO strategy (e.g. for keyword optimization and optimization of App Store creatives).
Having managed five-figure Search Ads campaigns since its release day in July 2016, Swiftware is the right partner to help you give your app a boost.
The App Store is not the only place to find and reach your customers.
Search Engine Marketing (SEM) and Social Media Marketing (SMM) help you capture leads outside the App Store. Best of it, Google Ads and Facebook Ads allow you to optimize campaigns for customers that drive real in-app conversions rather than ad clicks.
Swiftware helps you setup and manage SEM & SMM campaigns from implementing tracking frameworks in your app to managing your app campaigns day-by-day.
Would you rather buy a product that was recommended to you by your best friend, or a product that is advertised somewhere on Facebook? Chances are, you would go for the recommendation of your best friend.
This is what Inbound Marketing is all about – it's a method to generate qualified leads and involves anything from word-of-mouth, to Content Marketing, to Search Engine Optimization (SEO).
We help you define an Inbound Marketing strategy that is tailored to your target audience and that drives downloads and revenue.
We know how to create app-based business models – we’ve done it ourselves
We are data-driven and focus on results rather than sugarcoating
We can guide you from idea to development to scale-up
We operate lean and fast-paced
Josef Moser, MSc
Swiftware Solutions GmbH